Shiatsudo Blog

We made the trek out to the Excel exhibition centre in Docklands on Sunday to attend the Health and Beauty Training Show. There were all sorts of tasters and workshops covering a variety of complementary therapies, but the most interesting to us were the lectures on marketing.

Personally, I find marketing a little daunting. Somehow, though probably only because of my preconceptions, marketing doesn’t seem to mix with complementary therapy. Marketing always conjures up in my mind the proverbial snake oil salesman promising a world of cures in a bottle, but it does have to play a part in the modern therapist’s practice.

Anyway, we went to a couple of lectures on the subject and learned a fair amount. Marketing and advertising is all about presentation and little subtle psychological “tricks” that are fundamentally aimed at making people feel happier about spending their money……

I guess it’s up to each of us to find that fine line between good honest advertising that gains us clients who can benefit from our shiatsu and the sleazy snake oil guy.